K-Beauty: DeepSkin Anti-Aging Mask

Jul 18, 2017 | Facial Rejuvenation

If you drive a Kia, own a Samsung TV, smartphone or perhaps a refrigerator too, you’re well on your way to living ”Gangnam Style.” The Korean invasion doesn’t stop there. You’re going to hear a lot more about “K-Beauty,” because South Korea is about to invade your health & beauty regimen, if DeepSkin ($220) from Insung Information Co. is any indication.

Korean beauty manufacturers are already disrupting the beauty and personal care market with a series of highly rated products at attractive prices, but now Insung is ramping up the K-Beauty innovation quotient by combining such cutting-edge features as microcurrent technology and an anti-aging facial mask.

The DeepSkin Ionic Skin Care System includes a control unit that attaches to the mask via a cable. Iontophoresis technology is used with microcurrents to inject a formula of adenosine, hyaluronic acid and niacinamide into the skin, thereby brightening your complexion and reducing wrinkles.

The $220 billion global cosmetics market is already in deep turmoil, with traditional makeup sales down 1.3% in 2016 and independent brands up 42.7%, according to Shiseido Americas CEO Marc Rey. That upheaval is being driven by social media influencers and an Amazonified distribution channel. Mr. DeMille, I’m ready for my close-up. 😍

Insung Information Co. Ltd. • Seoul • South Korea

Michael Tchong

Founder, Author, Adjunct Professor, Futurist

Michael is the founder of Toolhacker LLC, an innovation speaker and adjunct professor at the University of San Francisco, futurist, and author of “Ubertrends — How Trends And Innovation Are Transforming Our Future.” He is also the founder of four ahead-of-the-wave startups, including MacWEEK, Atelier Systems, CyberAtlas, and ICONOCAST.